When I saw this Mercedes Benz illustration on Kiss My Black Ads, I got a little hype. Talk about cool design that appeals to my right brained self. The imagery alone is stimulating but the brain descriptions read like poetry. Doesn’t seem like much of a cars sales ad but hey!
Left Brain– I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who I am.
Right Brain – I am the right brain. I am creativity. A free spirit. I am passion. Yearning. Sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feet. I am movement. Vivid colors. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be.
Name of project: Left Brain/Right Brain
Client: Mercedes Benz
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv